![]() ![]() ![]() The market boom has been certified by another report from e-commerce giant Alibaba's Tmall platform, which shows that the collection of figurines has overtaken fancy shoes and esports as the most popular hobby among consumers born after 1995.Ībout 200,000 consumers spent more than 20,000 yuan in the past year on mystery boxes on Tmall, the report noted. The report estimated the country's mystery box market to exceed 30 billion yuan (about US$4.59 billion) by 2024.Īccording to a report published by MobTech, the country's mystery box market to exceed 30 billion yuan (about US$4.59 billion) by 2024ĪLSO READ: Toymaker Pop Mart surges nearly 80% in HK debut Mystery boxes or blind boxes can be traced back to Japan's capsule toys and lucky bags, while in China, the concept is quickly gaining popularity among Generation Z-ers, or those born in the mid-90s and early '00s.Īccording to a report published by MobTech, a data intelligence technology platform, female white-collar workers and Z-generation college students in first-tier cities are primary consumers of mystery boxes, with females buyers accounting for 62.6 percent. Some may get a sought-after one, while some may not all depend on luck. Simple yet surprising, consumers do not know which figurine they will get until they unpack the box, and it is "the variable reward" that brings extra fun. Whether studying abroad or traveling, Zhuang would always carry the toy sheep along "like a good companion." They bring out the inner child in me," she said. "I like the way how they are perfectly arranged on my desk and windowsill. GUANGZHOU - Zhuang Chuxian, 26, enthused over her first mystery box of a Sonny Angel doll - from which she received a bobbing-head sheep.ĭabbling in the circle for the past five years, she has collected more than 30 figurines of various series. ![]() Customers buy toys from a Pop Mart automatic vending machine in Shanghai. ![]()
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